The Health Intelligence Platform for Women
Capturing the $60B+ femtech market through brand-neutral AI and proven clinical outcomes
The Truth
$2.6 Billion invested in femtech in 2024 (55% YoY growth)
Only 1-2% of VC funding reaches women's health (massive gap)
1 Billion+ women globally with unmet health needs
The Trust Gap
Current Reality:
93% of women feel underserved by femtech solutions
90% distrust beauty industry recommendations
Average woman spends $2,400/year on poor health guidance
Women receive only 1-5% of VC funding despite 50% of population
The Opportunity:
Reproductive health, menopause, and hormonal wellness represent the fastest-growing femtech segments (16%+ CAGR through 2035)
Leading femtech apps (Flo, Clue) achieved $1B+ valuations by solving trust + personalization
Market consolidation underway—early moat-builders will win
OUR DIFFERENTIATION
We solve femtech's core problem: Brand-Neutral Health Intelligence
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AI-POWERED PERSONALIZATION
• Machine learning engine trained on clinical health data (not affiliate commissions)
• Recommends based on individual biology, not brand margins
• Continuously improves through user feedback loops
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EXPERT VALIDATION LAYER
• Every AI recommendation processed through rigorously detailed protocols & procedures, to ensure the highest level of accuracy and expert-level output.
• Clinical advisory board ensures accuracy and safety
• Regulatory-grade data handling (privacy-first architecture)
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USER-CENTRIC BUSINESS MODEL
• Direct-to-consumer subscription (predictable revenue)
• B2B partnerships with employers/health plans
COMPETITIVE ADVANTAGES
✓ First-mover in brand-neutral women's health platform
✓ AI + human expert combination (vs. pure algorithm or pure content)
✓ Expandable across full female health continuum (skin → hormones → sleep → mental health)
✓ Defensible IP in personalization algorithm
TOTAL ADDRESSABLE MARKET (TAM)
Global FemTech: $60B (2025) → $130B (2034)
16% CAGR, $2.6B invested in 2024 (+55% YoY)
SERVICEABLE OBTAINABLE MARKET (SOM)
Year 3 Target: $50M ARR = 0.5% market share
Year 5 Target: $250M ARR = 2.5% market share
(Flo Health achieved $112M with 70M users; we target higher monetization)
SERVICEABLE ADDRESSABLE MARKET (SAM)
Women's Health Intelligence: $5-10B
(Our target: personalized recommendations across full health continuum)
FOUNDER & CORE TEAM
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Founder & CEO
TrueGlow Health Intelligence Inc.Lee-Anna is the Founder and CEO of TrueGlow Health Intelligence Inc., a personalized health intelligence platform.
Drawing on her health sciences education and experience driving operational excellence in Calgary's business ecosystem, Lee-Anna built Glow Wizard Academy as the consumer-facing transformation engine of TrueGlow Health Intelligence. The platform leverages proprietary AI models to deliver brand-neutral, science-backed skincare protocols for women navigating hormonal transitions.
Lee-Anna's vision extends beyond skincare to build a comprehensive health intelligence ecosystem serving the fastest-growing segment in women's health.
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CFO
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Advisory Board
With over four decades of experience, Jim brings a unique blend of legal expertise, executive leadership, and angel investing experience to the advisory board.
As Chief Legal Officer and Executive Chairman of Industrial Sims (formerly Serious Labs), Jim led the company's transformation from an early-stage technology startup to a world leader in virtual reality-based industrial training simulators. He previously served as CEO and President of Serious Labs for over a decade, pioneering VR safety training solutions for the construction, mining, and oil & gas sectors.
Jim's career spans senior leadership roles including Executive Vice President at Financial Models Company Inc. and extensive board directorships. He holds an Honours law degree from the University of London and is a founding director of The A100, Calgary's premier community of technology and innovation leaders.
A recognized thought leader in technology and safety innovation, Jim has been featured in the Globe and Mail, spoken at major industry conferences including CONEXPO-CON/AGG, and actively mentors emerging technology companies. His professional philosophy centers on leveraging technology to save lives and make industrial workplaces safer.
Resource Links
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FemTech Market Size Report
Grand View Research, 2024.
$97-130B projected by 2030-2034
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Femtech Market Size Report 2025-2033
DataM Intelligence, 2025
12.6-17.9% CAGR
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Femtech Market Analysis
Precedence Research, 2025
North America 38-54% market share
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Women's Health Investment Trends
Deloitte, 2025
+5% growth while healthtech fell 27%
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Closing the Women's Health Gap
McKinsey, 2024
$1 trillion opportunity
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Report Calls for Investment Shift in Women's Health
Forbes, 2025
$481M in 21 deals (2024)